Sunday, April 7, 2013

User journey 2


Reflection of group work.
Our entire group did their homework. What comes down to is that all of us discovered that majority of the construction work is built on home problems. And there are a lot of problems in the house ranging from loosen doors to falling paint in their house. Although this is not something we are supposed to do. However, fixing things and remodeling might help us brand our designing services.

Problems are always starting cost. Construction company is a very high margin business, where it requires a lot of investment. I’m afraid that we are not able to start this kind of services because of lack of investment in the beginning. Maybe we should try an online construction service but for sure starting from scratch is a very difficult process.

Journal.
User journey is actually a very difficult subject.

Normally as a developer we just keep thinking about creating DOING DOING DOING, but rather than putting our foot in other people's shoes.

After I start putting my foot into other people's shoes, then is when I realized. WOW my work is actually

more complicated and difficult to navigate than other services.

However, after reviewing and looking at extreme details of the user experience.

I realized I can slowly see the emotions and the feelings coming up, also every decision gap.

It was hard, me and Lama had to figure it out for a long. But we did it.


User experience
1. Connect- Realized sink is rusty and old  that needs to be replace
2. Orient- Google cheap renovation solutions
3. Interact- Navigate our website and got a quote from real person
4. Extend and retain- Spoke to real person, email back and forth about our quality of service and wonderful pricing. Our company fixed and renovate the sink
5. Advocate- Facebook Twitter on our service of next door neighbor


Pain point is always competition. This industry is an over saturated market, starting a business here will be extremely intense; it’s something everyone wants to do. We must find a way to help our architecture students practice their skills while able to stay profitable.

How might we expand our services and produce the right product that people want?
Starting online is definitely the option to go. I cannot imagine a way how we can physically start this business only we start using online tools to spread our service, people can began to notice.
How might we change our services?

We can change our services base on a more teenage and young group. Some young people want to renovate their theater or party houses. That is a much smaller project and we are much likely being able to connect on and handle it.

How might we elevate our competition and distinguish ourselves.
We can distinguish ourselves by finding our market niche. Find our market niche is always the key to drive away competition. Right now, we are not able to find any market niche in this industry, however, we think online services might be an option.

1 comment:

  1. Good analysis Sunny! Yes, it's a tough job trying to start any business. Good to find out in this way, without a lot of expense, than otherwise, right?

    Interesting approach - online construction company. I'm looking forward to hearing more.

    ReplyDelete