Sunday, April 21, 2013

Renovation rules

1.we must have license
2. We can only work on small projects
3. We must have 50%down payment
4.we are low trust worthy

1. Do work that does not require huge labor
2. Have insurance plan
3. We can compromise to 20 percent down payment
4. Work on small but meaningful projects
5. Gain trust through recommendations.

Reflections
This week, we discuss rules and how to break them. There are always loopholes to the work, what matters is how we find them. But changing rules we are able to change our business models too.

Monday, April 15, 2013

words

Words.
Fixpro.
Modern
Eco friendly
Expert.
Bloggers
Light bulb
Sketches
Color painting
Wall papers

Sunday, April 14, 2013

Headline

"Why you should fire our home renovators"
" We do better for less"
"The best promotion, you'll ever see"
"Transform communities, one part at a time"
"We communicate, and understand your need"

Class reflection.

After we realized our reflection assignment was wrong, we gathered together and revised our "how might we statement". We are trying to gain reputation through the construction company and their customers, however, by using blogs and internet marketing, we believe we can set up a marketing campaign. We did an exercise where we use the words and association technique to solve problems and come out with ideas that promote our students, our mission and our companies.

Revision How might we

Revision How might we statement
"How might we promote our business"
- Setting up blogs, in the 21 century internet world. No business can be set up without a blog, setting up free, content rich, value giving blog is the first step towards spreading our brand image. Using internet marketing and guerrilla style marketing, it is easy and fast way to create a image for our company.

How might we help our workers/students gain experience.
We can gain experience by calling the customers and understand their problems. There are numerous problems within the construction industry and the home renovation designing companies. We can seek to understand their problem and help them to solve it, and in terms we can gain back trust and working experience. By doing what we can do best, marketing and promotion, there are numerous business opportunities for the business.

How can we reach out local communities that needs remodeling.
We can reach out to property area and offer services that is different from others. Providing our networking service with our plumbers these communities can sense our mission and help us and help them rebuild some of the lost property. IT also can help them promote their community that few construction companies are willing to do. 

Sunday, April 7, 2013

User journey 2


Reflection of group work.
Our entire group did their homework. What comes down to is that all of us discovered that majority of the construction work is built on home problems. And there are a lot of problems in the house ranging from loosen doors to falling paint in their house. Although this is not something we are supposed to do. However, fixing things and remodeling might help us brand our designing services.

Problems are always starting cost. Construction company is a very high margin business, where it requires a lot of investment. I’m afraid that we are not able to start this kind of services because of lack of investment in the beginning. Maybe we should try an online construction service but for sure starting from scratch is a very difficult process.

Journal.
User journey is actually a very difficult subject.

Normally as a developer we just keep thinking about creating DOING DOING DOING, but rather than putting our foot in other people's shoes.

After I start putting my foot into other people's shoes, then is when I realized. WOW my work is actually

more complicated and difficult to navigate than other services.

However, after reviewing and looking at extreme details of the user experience.

I realized I can slowly see the emotions and the feelings coming up, also every decision gap.

It was hard, me and Lama had to figure it out for a long. But we did it.


User experience
1. Connect- Realized sink is rusty and old  that needs to be replace
2. Orient- Google cheap renovation solutions
3. Interact- Navigate our website and got a quote from real person
4. Extend and retain- Spoke to real person, email back and forth about our quality of service and wonderful pricing. Our company fixed and renovate the sink
5. Advocate- Facebook Twitter on our service of next door neighbor


Pain point is always competition. This industry is an over saturated market, starting a business here will be extremely intense; it’s something everyone wants to do. We must find a way to help our architecture students practice their skills while able to stay profitable.

How might we expand our services and produce the right product that people want?
Starting online is definitely the option to go. I cannot imagine a way how we can physically start this business only we start using online tools to spread our service, people can began to notice.
How might we change our services?

We can change our services base on a more teenage and young group. Some young people want to renovate their theater or party houses. That is a much smaller project and we are much likely being able to connect on and handle it.

How might we elevate our competition and distinguish ourselves.
We can distinguish ourselves by finding our market niche. Find our market niche is always the key to drive away competition. Right now, we are not able to find any market niche in this industry, however, we think online services might be an option.